FAM on SoDIV 2024 is in the books!

Thanks to all our participating South Division businesses and the generosity of Downtown Grand Rapids Inc. and the city’s Office of…

Thanks to all our participating South Division businesses and the generosity of Downtown Grand Rapids Inc. and the city’s Office of Special Events, our June 8 celebration of Fashion, Art and Music came off without a hitch!

FAM on SoDIV returns June 8. Heartside is Grand Rapids’ destination for Fashion, Art and Music — and we’re celebrating them all with our second FAM on SoDIV celebration Saturday, June 8, 12-7 p.m.

The fun will stretch along South Division from Fulton to Wealthy and feature:

  • A trolley shuttle between Center City and SoDIV
  • A free concert in Pekich Park
  • A shopping event at 106 Gallery with a DJ, food, drinks and pop-up vendors
  • Sales and special offers from all our vintage stores and art galleries

And much more!

Meanwhile, our second annual Heart🧡Prize weekend is shaping up to be even bigger than last year’s, thanks to the support of Heartside businesses and the ArtPrize team. HBA board member Kailey Smith-Barth (ArtPrize) reported that 47 Heartside businesses had registered as ArtPrize 2024 venues — 10 more than last year, including a large installation in Pekich Park. (Stay tuned for details about a grant to fund that artwork!)

HBA board member Alex Witulski (GR Media + Film Incubator) is leading our  sponsorship and volunteer opportunities for all our events and neighborhood enhancements. Write to her at sponsorship@heartsidebusiness.org to learn more!

Welcome Rewind Grand Rapids! This month’s Breakfast Club welcomed Caleb Straight and Tina Larabel-Straight, co-owners of SoDIV’s newest vintage store. Located at 17 Division Ave. S. (next door to Second Vibess). Rewind GR specializes in sports cards, Pokemon cards, streetwear, ‘80s memorabilia, fan T-shirts and more. Like Grammotones (the music-themed vintage store and event space that opened in February), Rewind GR expands the range of West Michigan’s hottest shopping destination for vintage fashion.

Promote yourself on our new website! Development is well underway for our all-new website, which will combine a B2C showcase of Heartside for residents and visitors with B2B resources for neighborhood businesses and exclusive features for registered HBA members.

Now we need content that promotes your brand. Take advantage of this powerful new marketing tool in three easy steps:

  1. Use this simple Google form to upload photos and videos of your Heartside business in action
  2. Share the latest news about your business! Submit your updates here so we can feature them
  3. Register today for the HBA! Besides exclusive business intel, members will enjoy enhanced business listings and featured placement of their news and events

Help us help you!

Sign up today for the HBA!

We’re dedicated to your success … Join the HBA!

Your $125 annual membership will get you:


Exclusive data and insights from top GR influencers!

A place at the table to decide strategic initiatives!

A voice in shaping Heartside’s economic direction for 2024 and beyond!

Is your competitive edge worth $125?

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