About the HBA

The Heartside Business Association promotes our growing community of visionary, future-focused businesses. To innovate and grow in Grand Rapids, the HBA is a winning investment!

Who we serve

HBA’s members share a passion to serve key segments of our customer base, including: 

  • Visitors to Grand Rapids who come here for • business or pleasure
  • Grand Rapids residents who want to enjoy everything a growing city has to offer
  • Underserved communities who are hungry for access to new downtown experiences

Why join?

Your HBA membership is a powerful tool to advance your business goals. Benefits include:

  • Access to Grand Rapids leadership
  • Exclusive business intelligence
  • Members-only marketing opportunities
  • Monthly newsletters
  • In-person networking events